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Sam Ro
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Jun 20, 2026
How Substack Creators Are Covering This Strange Markets Era
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6:57Sam RoGUEST
Right? Like, every way you cut the data historically, in good times and bad times and bull markets and bear markets, you always have, like, these periods of volatility where, you know, stocks do go down.
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7:09Sam RoGUEST
Like, that's the, that's the catch here with stocks usually go up, is that they go down a lot often.
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7:14Sam RoGUEST
So yeah, of course I'm nervous, especially [laughs] when you, when you're at, at peaks.
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7:19Sam RoGUEST
I mean, of course the data will also tell you that the, you know, 12-month returns after all-time highs actually tend to be higher than when you're at lows.
10 MINS LATER
Stocks Took the Stairs Down and the Elevator Up
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Sam RoGUEST
But, like, if we're talking about a new era, a future era where it's like maybe software, I mean, doesn't go away but becomes a little less relevant in the context of how the global economy works, then yeah, maybe you start to see these sort of, um, things that begin to look like outliers that might actually become a trend in the future.
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Sam RoGUEST
But, um, uh, I think you bring up a really good point though about how, um, these companies have record high, uh, earnings and maybe even for the rest of the year they're gonna have, uh, extremely high earnings and earnings growth.
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Sam RoGUEST
Um, this is actually not about software, but it reminds me of what we're talking about with, like, the other Mag 7 names.
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Sam RoGUEST
The hyperscalers that are, um, investing all this money, uh, in these data centers and all this stuff and, and, um, while today they're minting insane amounts of earnings and insane amounts of earnings growth-The valuations on a lot of the Mag 7 names have been, you know, shrinking for, for months.
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Sam RoGUEST
And that's not because of earnings that they're earning today and this year, it's because of what people are worried about, you know, in five or 10 years from now when all these investments come back in the form of depreciation expenses and stuff that starts to collapse, um, you know, the profitability of these companies.
33 MINS LATER
Sam Ro
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Roben FarzadHOST
You, like me, were a liberal arts major, and now you're out there speaking directly to the long-term investor.
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Sam RoGUEST
I graduated from school in 2004, so right in that valley between the dot-com bubble and the financial crisis.
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Sam RoGUEST
I didn't have a great plan for what I wanted to do, but I spoke to some recruiters and headhunters.
39 MINS LATER

Roben FarzadHOST
I don't even know if there's a Business Week print issue, but take us back to you and ticker.
These Are Wall Street’s Predictions for 2026
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Sam RoGUEST
You know, he's part of this group this year that is coming out and saying, "We know, you know, a 21, 22 forward PE on the S&P 500 is way higher than the historical average." And historically everyone says, "Well, you know, we're gonna...
The Week We All Found Out
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Sam RoGUEST
... and peop- people are gonna fight all day long on Twitter about, like, oh, well, this is like, you know, giving, uh, gifts to an autocrat and all, all these things.
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Sam RoGUEST
But like, just as a straight investor who needs to see that the companies that they perfor- that they invest in, they need to operate and execute.
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Sam RoGUEST
And you know, what better way to execute in the world when you get the, the person who's basically running the world, uh, on your side?
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Sam RoGUEST
So over 85% of the employment growth over the last 85 years is from technology-driven creation, new positions.
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Sam RoGUEST
So the story being that, you know, in the process of emerging technology destroying all these jobs and, you know, creating this nightmare for the workforce, it also figures out a way to create all these new opportunities for people.
Fear and Loathing on the Way to New Record Highs
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Caleb SilverHOST
It just tells you that we're creatures of habit and that, I don't know, the market might just have to keep this relentless bid on and keep pushing higher if we keep doing the same thing.
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Sam RoGUEST
Yeah, and I was thumbing through your survey results, and I think it's a good mix of how investors feel about the state of the markets.
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Sam RoGUEST
And it's probably, to the credit of you guys at Investopedia, you guys did a really great job of educating investors, right? Something I like to sometimes joke, actually I don't joke this, I mean this really seriously, but I consider myself an optimist long-term and a cautious optimist short-term.
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Sam RoGUEST
You can have both of those emotions and feelings, but maybe it differs based off of your time horizon.
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Sam RoGUEST
You know, as a long term investor with, you know, long term financial goals and a strategic investment plan, you know, you stay long, you know, certain positions or index funds or whatever, according to your investment plan.
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Sam RoGUEST
But it's okay to be a little cautious short term because that's what the history tells us.
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Sam RoGUEST
You know, in the long trajectory of the market going up, there's a lot of volatility in the short term.
Caleb SilverHOST
And, most of the time that pays off let's start here let's look at the stocks that we asked our readers if you could buy and hold today for the next 10 years which would you choose and that list looks very similar but you see a big berkshire hathaway name up there even without the warren buffett premium but nvidia is everybody's favorite stock and it's kind of become almost like a value play in some in some ways because every time that stock dips 10 15 investors rush in and buy it up and it's biggest company in the stock market and it's only getting bigger this this list surprise you at
At The Money: Navigating War, Tariffs and Geopolitics
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Barry RitholtzHOST
stock market has a long history of demonstrating resilience in the face of major geopolitical risk events." Explain that.
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Sam RoGUEST
Yeah, I mean, every couple of years or every couple of months, I think you and I or you and your clients and me and my readers have the same kind of discussion.
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Sam RoGUEST
As someone who cares about or has friends and family connected to those events, it's really distressing.
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Sam RoGUEST
And then you put your investor hat on and think about, what does history tell us here? Now, obviously, every event is going to be slightly different.
9 MINS LATER
Barry RitholtzHOST
Is that realistic in the modern age of advanced automation, new technologies, artificial intelligence and robotics? Are we really going to fill factories with workers or are we going to be filling new U.S.-based factories with a whole bunch of robots?
Understanding valuation: What investors often miss
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Jared BlikreHOST
But Even in the short term, how would you use this information from the short term to the long term?
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Sam RoGUEST
Yeah, well, I think part of the problem is when we think about valuations, we spend too much time obsessing over the price, right? You know, again, when we're talking about stuff like the price-earnings ratio, there's two components here.
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Sam RoGUEST
And when you look at analysts' forecasts for earnings in not just this year, but 2026 and 2027 and 2028, further down the road, it's a line going up to the right.
7 MINS LATER

Jared BlikreHOST
And all of this leads to an interesting topic you brought up to us, which is Most of these mega cap names have pivoted and sometimes strongly and sometimes multiple times over the years from their original businesses.


