do you think those assets work though do you think people are becoming like astute to the pdfs or the because i feel like people are becoming they've switched it becomes i think it's harder to create an asset that would get somebody to give over their email address or something maybe so phrase it

yes i think again it comes down to the nuance of how you're delivering it and so if you're relying on getting an email address to deliver the asset i'd agree it's a poor asset you should already have the email address and supply the asset but we're getting into the minutiae of it assets do work and it's much harder to make good ones now i was gonna say that's because yeah you're right a generic pdf on made by claude or whatever made by claude 10 ways to do gonna interest no one these days right stuff that um like for example what we create for clients would be stuff that's bespoke so it would be taking the essence of what is fairly standard but making it bespoke to you because i can do it now take what you've learned about me for example yeah you could easily um we've built loads of stuff like this send out um like a talent movement report for example a talent what sorry like talent movement report so within your specific industry where people are going what companies are hiring what's happening all that but bespoke to you so you very quickly pop in your industry pop in your job role pop in whatever and it can go and do its thing and produce a report so we're in that stage now where yeah an asset can't just be a flimsy pdf it's got probably something interactive probably something custom and bespoke to the person and something that genuinely they can take away and think that was useful i had a sales call last week or two weeks ago with somebody who'd received one of these like marketing assets from us from potent um what was it was a revenue leak report or something like that where you can look at your positioning from your website and look at where you might be losing out on from just from the initial like perception and again to avoid getting people's email address you can just send them a link they can put their email address and we get notified of it or you just send out the campaign hey we've built this is specifically based on xyz do you want me to ping it across And then they just have to say, yeah, and then you're pinging it across and you're following up and you're into that.

But that is something that, again, is tangible for them.

It's interesting.

They can take it away from it.

Anyway, this guy on a sales call last week, he'd already, he got the report.

I'd obviously followed up and booked a call in with him because that's aiming a game with these assets.

saying, you picked your ICP based on your values and who you are.