
Sam Radford
West Coast Eagles AFL assistant coach (midfield), formerly Melbourne Demons midfield and strategy coach and a former teacher.
4
APPEARANCES
2
PODCASTS
024
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Jul 18, 2026
Round 19: West Coast vs Brisbane - Full Broadcast (18/07/2026)
15:59
16:04
16:14
16:26
16:31
17:25

Sam RadfordGUEST
Uh, it's gonna be a huge part of the game, and um, really exciting for our players.

Sam RadfordGUEST
You know, you, you look at the magnets up, up for, uh, Brisbane of, uh, Neil McCluggage, um, Bailey, both Ashcroft's, Berry, um, Draper, Fort.

Sam RadfordGUEST
Uh, the challenges don't get mus- much bigger, but I know the young group we have in there, I know Beau Allen, Hamish Davis, Willem de Asma, Ollie Franco, they can't wait to play these guys.

Sam RadfordGUEST
Um, and they're gonna get a lot of help from, from obviously Harley and Tim Kelly and, and Yeo at times.

Sam RadfordGUEST
So, um, they're really looking forward to it, but it's gonna be a huge part of the game.

Steve MalaxosPANELIST
Sam, uh, sort of getting away from this game, but overall, how has the new ruck rule changed how you go about your strategy and tactics in the, the center bounces? I mean, it's certainly helped Bailey Williams, but at ground level, h- has it had any effect on your strategies?
Round 19: West Coast vs Brisbane - Pre Game (18/07/2026)
16:29
16:34
16:44
16:49
16:56
17:55

Sam RadfordGUEST
Uh, it's gonna be a huge part of the game, and, um, really exciting for our players.

Sam RadfordGUEST
You know, you, you look at the magnets up, up for, uh, Brisbane of, uh, Neil McCluggage, um, Bailey, both Ashcroft's, Berry, um, Draper, Fort.

Sam RadfordGUEST
Uh, the challenges don't get mus- much bigger, but I know the young group we have in there.

Sam RadfordGUEST
I know Beau Allen, Hamish Davis, Willem Deersma, Ollie Franco, they can't wait to play these guys.

Sam RadfordGUEST
Um, and they're gonna get a lot of help from, from obviously Harley and Tim Kelly and, and Yeo at times.

Steve MalaxosPANELIST
Sam, uh, sort of getting away from this game, but overall, how has the new ruck rule changed how you go about your strategy and tactics in the, the center bounces? I mean, it's certainly helped Bailey Williams, but at ground level, h- has it had any effect on your strategies?
"We think we've been really competitive." - West Coast Assistant Coach Sam Radford explains the Eagles' decision to stay unchanged
2:24
2:28
2:39
2:50
2:56
3:50

Sam RadfordGUEST
Uh, it's gonna be a huge part of the game, and, um, really exciting for our players.

Sam RadfordGUEST
You know, you, you look at the magnets up, up for, uh, Brisbane of, uh, Neil McCluggage, um, Bailey, both Ashcroft's, Berry, um, Draper, Fort.

Sam RadfordGUEST
Uh, the challenges don't get mus- much bigger, but I know the young group we have in there, I know Beau Allen, Hamish Davis, Willem Deersma, Ollie Franke, they can't wait to play these guys.

Sam RadfordGUEST
Um, and they're gonna get a lot of help from, from obviously Harley and Tim Kelly and, and Yowie at times.

Sam RadfordGUEST
So, um, they're really looking forward to it, but it's gonna be a huge part of the game.

Steve MalaxosPANELIST
Sam, uh, sort of getting away from this game, but overall, how has the new ruck rule changed how you go about your strategy and tactics in the, the center bounces? I mean, it's certainly helped Bailey Williams, but at ground level, a- has it had any effect on your strategies?
Before the Footy 13/06/2026
101:58
102:10
103:18
103:41

John TownsendPANELIST
Is that the way it's happened? And is that a modern approach by footballers to actually be content to go backwards, to go forwards, I guess?

Sam RadfordGUEST
So Elijah had a bit of an interrupted pre-season and we got him into the team playing mainly as a forward and he probably struggled in that role a little bit and he did say that he wants to play midfield and that's where he sees his best football and he understood that the midfield... um has been going okay and and there's been a bit of continuity in that role so he's prepared to head back to the waffle and um try and get some form and and play a few weeks as a genuine mid and he's he's done that he played really well against claremont last week um definitely from a clearance and pressure point of view um and he's got the opportunity with willem going out so he he comes into the side this week so it's exciting for him and Yeah, whether that's the modern way, I'm not sure.

Sam RadfordGUEST
I think Elijah realised in the role he was playing a few weeks ago he was probably struggling a bit and just wanted to get back and play four quarters of midfield and get some continuity in his game.

John TownsendPANELIST
What do you expect from him? And will you have him in the midfield or will he go back as well?
