... we're gonna get into each of these four stages, but let's start with the, the first part of your process.

So I think everything starts with a good foundation.

We call this like foundation or structure.

An ad account structure is literally the foundation of the home.

So you could have beautiful creatives, you could have a good offer, you could have a good product, but if you're just throwing these inputs into Facebook Ads or into Google Ads, you're often going to not get the desired result that you want.

Sometimes you will, don't get me wrong.

A really good product, a really good offer, you can make it happen.

Mm-hmm.