... 4K a month?

Gosh, it's been a bit of a ride, to be fair.

So, um, yeah, we launched just over five years ago.

So the first couple of years we were very much, um, feeling our way around running a D2C business.

We just didn't feel like retail was the right setting for this.

I think we had so much to learn about the product.

I think, um, we felt that retailers weren't necessarily ready for this sort of product at that price point with that much education needed.

Uh, best piece of advice you've ever been given or that comes to mind?