
Sam Mitchell
Senior coach of the Hawthorn Football Club in the AFL since 2022.
32
APPEARANCES
9
PODCASTS
036
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Sep 20, 2026
Fireball with Kane Cornes and David King - Monday Full Show (21.09.26)
104:40
104:50
105:07
105:17
105:22
107:00

Sam MitchellGUEST
I mean, and, and if you wa-- I mean, if you think of center bounce goals in a certain way, where they come out the front and, um, you know, Will Ashbrook takes two bounces and kicks it to someone, he kicks a goal.

Sam MitchellGUEST
But I think four, I think four of them were involved with free kicks where, you know, I think Rayner gets a free kick, and he kicks some sort of floater, and it lands in, in Charlie Cameron's lap, and it's just like the isolation in those plays you can't avoid, and you've got your best player and their best player, and, um, if you don't get it done, then it's a goal.

Sam MitchellGUEST
So, um, it was a frustrating part of the game, the center bounce scores, um, particularly in the third quarter, uh, when they got, when they got their big run on and they, they got out to quite a lead.

Sam MitchellGUEST
Um, but I do reflect holistically on the game, and I think about the belief that we had.

Sam MitchellGUEST
Like we sco-- I think we scored a hundred and twenty-two points and still, um, and still lost.

David KingHOST
What, what, what, what was missing? Was it, was-- Did you, did you, did you feel like this is an opportunity absolutely lost given the way you played on, on, on Saturday night? Or was this-- is this still a building year for you? W-what-- Give us your assessment of the year.
Hawthorn coach Sam Mitchell (21.09.26)
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Sam MitchellGUEST
Um, oh, just that I was, I was proud of them, and it looked like there was a fair bit, a fair bit happening.

Sam MitchellGUEST
So you would've seen after that, we walked off and, and, and gave a, gave a clap to some of the, you know, people who were still there.

Sam MitchellGUEST
And, um, obviously some of the things that we've found out since, there was a very small, um, portion of those fans that didn't a-act appropriately, which has sort of soured what was probably one of the greatest games of all time.

Sam MitchellGUEST
Um, so disappointing that, you know, a few fans decided to, you know, throw things and, um, yeah, not act appropriately.
6 MINS LATER
Fireball with Kane Cornes and David King - Friday Full Show (18.09.26)
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David KingHOST
Is that something that you say, "Okay, they took this off us last time, but we're go- we're gonna push harder to, to ensure that we play our brand," or do you just say, "Okay, if they're gonna do that, we've gotta find an uncontested mark"? How do you handle that?

Sam MitchellGUEST
I think one of the things, um, if you, if you go away from it completely, then you're not gonna be threatening enough in front of the ball, and I think we saw Sydney, um, Sydney against it in the first final.

Sam MitchellGUEST
They just basically played a high tempo game from the first bounce and just handball all the time, and managed to get through often enough that, um, caused them enough threat.

Sam MitchellGUEST
So, um, there's a balance between when you can get through, you've gotta take those options to put their defense under pressure, otherwise they're never gonna get enough entries to score enough to beat them.

Sam MitchellGUEST
Uh, but you know, if you do it at the wrong time, then that's gonna create scoring against.

David KingHOST
Well, what about this final personally for you, Mitch? I mean, at, at some point, um, coaches get assessed on these big games and, you know, have you, have you taken them to a grand final? Have you taken them to a flag? Have you taken them to this point? Have you taken them to that point? What, what will a win in a prelim do for you?
Hawthorn coach Sam Mitchell (18.09.26)
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Sam MitchellGUEST
I think one of the things, um, if you, if you go away from it completely, then you're not gonna be threatening enough in front of the ball, and I think we saw Sydney, um, Sydney against them in the first final.

Sam MitchellGUEST
They just basically played a high tempo game from the first bounce and just handball all the time, and managed to get through often enough that, um, caused them enough threat.

Sam MitchellGUEST
So, um, there's a balance between when you can get through, you gotta take those options to put their defense under pressure.

Sam MitchellGUEST
Otherwise, they're never gonna get enough entries to score enough to beat them.

David KingHOST
Well, what about this final personally for you, Mitch? I mean, at, at some point, um, coaches get assessed on these big games and, you know, have you, have you taken them to a grand final? Have you taken them to a flag? Have you taken them to this point? Have you taken them to that point? What, what will a win in a prelim do for you?
FINALS POD: Live From Hawks HQ
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Sam MitchellGUEST
So are they bringing a, a n- are they bringing a player up? You're looking at is there any positions, is there any match-ups that you're trying to keep or the opposition are trying to keep? Is everyone playing where you thought they would be?

Sam MitchellGUEST
... um, driven by, you know, doing it for their family or for some outside thing.

Sam MitchellGUEST
And once I sort of registered that everyone was motivated by very different things, I think that, um, that made...
Hawthorn’s Blueprint To Beat The Lions + Sam Mitchell | Hawthorn Clubcast 🟡🟤
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13:36speaker_6HOST
Did you speak to him in the build-up about what was probably going to come with Voss?

Sam MitchellGUEST
Yeah, I mean, I think having a little bit longer to scout the game and to be ready for it.

Sam MitchellGUEST
And we'd watched a bit of the last time we played them and we suspect, I mean, Voss is a, he's a fantastic player.

Sam MitchellGUEST
And so James was well aware that it was likely that was going to be the matchup.
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16:21speaker_6HOST
Has this been a tinkering of system and a refining of system? Or has it just been on the back of red-hot pressure and the system looks better?
Sam Mitchell Joins The Desk To Talk Clarkson + Merrett | The Agenda Setters
19:03
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Sam MitchellGUEST
It feels, it feels unusual now, but even when the siren went, we went, um, you know, the coaches all together and you sort of walk to the, to the lift and you go down the four levels.

Sam MitchellGUEST
And I actually found myself sort of quite emotional, a- and I didn't even really have a reason why.

Sam MitchellGUEST
And then I got to the ground, and Will was the one who wore it on the outside, but a lot of the players' feelings were, were quite similar to that.
10 MINS LATER
Hawthorn coach Sam Mitchell (04.09.26)
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Kane CornesHOST
But once your back line settled, I, I don't know if I've seen three defenders totally dominate three key guns like your guys did last night.

Sam MitchellGUEST
I thought, I thought the key, the key backs, um, so between Barass, Battle, Sicily, and, and Weddle, to manage their three defend- their three key forwards, who are all very, very good players.

Sam MitchellGUEST
I mean, two of them have kicked over, well over 50 goals for the season and, and Voss is obviously the, um, you know, big energy giver for them.

Sam MitchellGUEST
If we had to, if we had to resource that part of the ground with extra numbers, that would've made, it would've made the rest of the game really difficult.

Sam MitchellGUEST
So the fact those guys could stand up gave us a bit of flexibility with what we did up the ground to, to generate the pressure that we did.

Kane CornesHOST
When the senior coach looks over and sees Will Day or... as, as caught up in the moment and emotional, uh, af- just post-siren, what was going through your mind? Because it was, it was, it was one of those ones that was hard to watch but great to see at the same time, that it, it just meant so much to him.
Billy vs Robots, Sam Williamson's Lasagna, Cole Anthony's Trash Talk for Joe Ingles - The Rush Hour Sunday Session - Sunday 30th August 2026
27:57
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Sam MitchellGUEST
I think, I think what happens is when the young, when the young lads are coming in and they're excited and they're expressing themselves, you want, you want your players to express themselves and feel happy and to be their best, be their best.

Sam MitchellGUEST
And to do that, you need to let them act in a way, you know, always respectful of those around them and always, you know...

James BrayshawHOST
But what did, what did you take, if anything, out of that that you could possibly share with us?

Sam MitchellGUEST
Oh, I think, I think the most important thing is gonna be playing, playing the full four quarters.

Sam MitchellGUEST
And, um, against them we probably played three, and we were not too bad start of the last, but then they just got a bit of a run on and we went into our shells and, and didn't, didn't execute our best footy in the last quarter.
Gunston's Masterclass, Mitchell on Finals & Merrett Latest | Hawthorn Hawks Clubcast
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3:46
6:53

Sam MitchellGUEST
I think what happens is when the young lads are coming in and they're excited and they're expressing themselves, you want your players to express themselves and feel happy and to be their best.

Sam MitchellGUEST
Even Nick on the weekend when he was saying to Baker, poster boy, it's still respectful.

James BrayshawHOST
As they build, you're encouraging fans to choose to drink moderately during this time
Sam Mitchell Rates Billy's Craft Attacks, Mitch Cleary's Legends Game Prep, Billy Getting Names Wrong - The Rush Hour podcast - Wednesday 26th August 2026
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48:37RabsPANELIST
But what did, what did you take, if anything, out of that that you could possibly share with us?

Sam MitchellGUEST
Oh, I think, I think the most important thing is gonna be playing, playing the full four quarters.

Sam MitchellGUEST
And, um, against them, we probably played three, and we were not too bad start of the last, but then they just got a bit of a run on, and we went into our shells and, and didn't, didn't execute our best footy in the last quarter.

Sam MitchellGUEST
And against a side as, as good as Freo, um, they're gonna get hold of you if you let them, and we certainly allowed that in the last part of the game.

Sam MitchellGUEST
So there's a few lessons to be learnt there, but, um, chances are it'll be a very different, different game this time around.

Sam MitchellGUEST
You can sit with the opposition team, um, their crowd, and, and feel in a safe environment.
Fireball with Kane Cornes and David King - Friday Full Show (21.08.26)
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Kane CornesHOST
What, you know, what's realistic in terms of your conversation with the players at a point in time?

Sam MitchellGUEST
Well, I think straight after the game last week, after the draw, um, I actually said to the players pretty much straight away that what is gonna happen this week is every person you talk to, whether that's your, you know, your parents or your partner or fans in the street, everyone is gonna say, "Oh, what's the percentage? What do you need? How much do you need to win by?" And that takes all of your energy away from getting the job done that's right in front of you.

Sam MitchellGUEST
I mean, I'm not gonna say it's easy to do and that it doesn't come into your mind because it's all anyone is talking about is the ladder and the percentage.

Sam MitchellGUEST
But for us, you know, we've, we've seen the Eagles play some pretty good footy and, you know, if they were a little bit more accurate over the last two or three games, they probably could have won them all.

Sam MitchellGUEST
And then the second thing I'm thinking about is where we're playing right now, if we're, if we're at our best, I think we can beat anyone, but the way we've played the last couple of weeks, I wouldn't think it's gonna matter who we plays.

Kane CornesHOST
Has that been difficult to, to, to settle the group down and do you have a temptation to do that?
Hawthorn coach Sam Mitchell (21.08.26)
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David KingHOST
Well, you know, what's realistic in terms of your conversation with the players at a point in time?

Sam MitchellGUEST
Well, I think straight after the game last week, after the draw, um, I actually said to the players pretty much straight away that what is gonna happen this week is every person you talk to, whether that's your, you know, your parents or your partner or fans in the street, everyone is gonna say, "Oh, what's the percentage? What do you need? How much do you need to win by?" And that takes all of your energy away from getting the job done that's right in front of you.

Sam MitchellGUEST
I mean, I'm not gonna say it's easy to do and that it doesn't come into your mind because it's all anyone is talking about is the ladder and the percentage.

Sam MitchellGUEST
But for us, you know, we've, we've seen the Eagles play some pretty good footy and, you know, if they were a little bit more accurate over the last two or three games, they probably could've won them all.

Sam MitchellGUEST
And then the second thing I'm thinking about is- Where we're playing right now, if we're, if we're at our best, I think we can beat anyone.

Kane CornesHOST
Has that been difficult to, to, to settle the group down, and do you have a temptation to do that?
Fireball with Kane Cornes and David King - Friday Full Show (07.08.26)
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Kane CornesHOST
Mitch, I mean, do, do you as a club learn from these experiences and address, you know, uh, your feelings on it, and can you share those with us?

Sam MitchellGUEST
Um, oh, I mean, firstly, I would say it's quite new, and we were traveling, um, yesterday, so I wouldn't say I am all over it and an absolute expert at this stage.

Sam MitchellGUEST
An organization being the AFL as a, as a whole, is we've changed our philosophy on, on concussion so heavily.

Sam MitchellGUEST
So, you know, back in, back in our days of playing, it was, um, not treated with the respect that it is now.

Sam MitchellGUEST
It's the type of, it's the type of thing now where you completely stay out of it as a coach, and you have enormous amount of respect for, for it is an injury and that the, the medical team have got a enormously difficult role in, in what they do.

Sam MitchellGUEST
So, um, I'm not sure on the details of what's actually happened with this one and other people.

David KingHOST
Do, do a bit of a different week, Mitch? Has there been a different week in prep to this one?
Hawthorn coach Sam Mitchell (07.08.26)
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Kane CornesHOST
Mitch, I mean, d- do you as a club learn from these experiences and address, you know, uh, your feelings on it, and can you share those with us?

Sam MitchellGUEST
Um, oh, I mean, firstly, I would say it's quite new, and we were traveling, um, yesterday, so I wouldn't say I am all over it and an absolute expert at this stage.

Sam MitchellGUEST
The thing that I would say is, um, as an organization, we have changed, an organization being the AFL as a, as a whole, is we've changed our philosophy on, on concussion so heavily.

Sam MitchellGUEST
So, you know, back in, back in our days of playing, it was, um, not treated with the respect that it is now.

Sam MitchellGUEST
It's the type of, it's the type of thing now where you completely stay out of it as a coach, and you have enormous amount of respect for, for it is an injury and that the, the medical team have got a enormously difficult role in, in what they do.

Sam MitchellGUEST
So, um, I'm not sure on the details of what's actually happened with this one and other people.
Fireball with Kane Cornes and David King - Friday Full Show (24.07.26)
72:57
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Sam MitchellGUEST
Every, every team's injury list has got a certain threshold where you know you're gonna, it's gonna be a bit of a challenge for you if you, if you cross it.

Sam MitchellGUEST
Um, and we've been across that only once or twice this year, and some teams have spent the whole season there.
Hawthorn coach Sam Mitchell (24.07.26)
5:13
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Sam MitchellGUEST
Every, every team's injury list has got a certain threshold where you know you're gonna...

Sam MitchellGUEST
Um, and we've been across that only once or twice this year, and some teams have spent the whole season there.
Fireball with Kane Cornes and David King - Friday Full Show (03.07.26)
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Kane CornesHOST
So of that 50-page document, now that you're in the role, i- i- if you were to go back and have a look at what you were presenting and, you know, whether it's specifics on game plan or what your philosophies are, how much of it would still be relevant and accurate?

Sam MitchellGUEST
And then there's probably a quarter which is time sensitive, which changes, and I'd like to think that will continue.

Sam MitchellGUEST
You know, I still, I still believe that, um, you need strong leadership, that needs to have a lot of player buy-in, but I, I don't believe that the tail should wag the dog, for instance.

Sam MitchellGUEST
So, um, you know, we don't, the players don't pick the game style, but make sure the coaches are really clear that that's what they do, um, with player input.
Hawthorn coach Sam Mitchell (03.07.26)
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David KingHOST
So of that 50-page document, now that you're in the role, i- i- if you were to go back and have a look at what you were presenting, and, you know, whether it's specifics on game plan or what your philosophies are, how much of it would still be relevant and accurate?

Sam MitchellGUEST
And then there's probably a quarter which is time sensitive, which changes, and I'd like to think that will continue.

Sam MitchellGUEST
You know, I still, I still believe that, um, you need strong leadership that needs to have a lot of player buy-in, but I, I don't believe that the tail should wag the dog, for instance.

Sam MitchellGUEST
So, um, you know, we don't-- the players don't pick the game style, but make sure the coaches are really clear that that's what they do, um, with player input.
Whateley - Wednesday | Full Show (24.06.26)
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Sam MitchellGUEST
But I thought there was a 15-minute period of that game that's probably our best footy of the season or close to.

Sam MitchellGUEST
Um, and then on the weekend, I mean, there's a part of me that looked at the weekend's game against Gold Coast and said, "Great, we won up there for the first time for over a decade.

Sam MitchellGUEST
Uh, we played some good footy." Uh, but there's a part of me that said, "Well, we kicked five goals from center bounce, and we lost the expected score." Um, so I don't think we're a complete product either.
S
95:24speaker_19UNKNOWN
How, how confident are you you can turn things around this time?
Ben King In The Spotlight, Suns in Strife & The Latest On The Footy Burglar | Gold Coast Clubcast
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8:25TomPANELIST
But it's not the media doing the job, but Hawthorne is active in the trade space.

Sam MitchellGUEST
And the players who they may be in competition with their spot, then competition is a good thing and it's what breeds success.

Sam MitchellGUEST
Do you have that discussion with them, though? Do you feel the need to? At times, you might need to have a chat.

Sam MitchellGUEST
If there's something specific where you're thinking, oh, I wonder how he feels about that, then you'll have a chat.
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9:29Nick RiewoldtSOUNDBITE_SPEAKER
Do you feel that in the coach's box? And is there any sort of level of panic early in a game where it unfolds the way it did on Friday?
The Agenda Setters | Melbourne’s Legal Fallout, Essendon’s Coaching Race and St Kilda’s Murphy Reid Call
24:55
Tom MorrisHOST
But it's not the media doing the job, but the Hawthorne is active in the trade space.
Fireball with Kane Cornes and David King - Friday Full Show (19.06.26)
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Kane CornesHOST
Now you've sort of done your best to allay fears o- on this one, Mitch, but w- what is the actual injury that he's got?

Sam MitchellGUEST
Yeah, I, I mean, I, I've never been one to, um, mess around with the injury report.

Sam MitchellGUEST
Now, there's more complicated language than I can pronounce according to our doctors.

Sam MitchellGUEST
But the joint in the middle of his foot, um, he hurt it a few weeks ago, but then he ended up...

David KingHOST
Not, not that you're disappointed, but are you surprised that you're, that right now Hawthorn are, are a fair way off those top two or three teams?
Hawthorn coach Sam Mitchell (19.06.26)
5:11
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Kane CornesHOST
Now you've sort of done your best to allay fears o- on this one, Mitch, but w- what is the actual injury that he's got?

Sam MitchellGUEST
Yeah, I, I mean, I, I've never been one to, um, mess around with the injury report.

Sam MitchellGUEST
Now, there's more complicated language than I can pronounce according to our doctors.

David KingHOST
Not, not that you're disappointed, but are you surprised that you're, that right now Hawthorn are, are a fair way off those top two or three teams?
Fireball with Kane Cornes and David King - Friday Full Show (05.06.26)
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Sam MitchellGUEST
Oh, I mean, for me, on a personal level, I, um, while I encourage our staff to use it as much as, um, it will help them, the thing that it can do is it can, can flag a lot of stuff.

Sam MitchellGUEST
So if you look at, um, AFL coaches, they're all carrying iPads or huge wads of paper, um, with enormous amounts of statistics.

Sam MitchellGUEST
Now, in the f- in the six minutes you have at, to talk to players at quarter time or three-quarter time, it's very difficult to get the right stats and figure out what is...

Sam MitchellGUEST
You know, your eyes are telling you one thing, and you want to be able to back it up with data, and I think it just accelerates that process.

Sam MitchellGUEST
Because unless it actually helps us on the field, um, then there's not a lot of point.

David KingHOST
A-are you a, are you a coach that'll still manage and rest players in the back half of the year, given how tight it is? Will you, will you take that risk or are you one that'll just charge through? And I know Gunston's a bit of a different story, but with the rest of the group, will you, will you charge on or are you a rester?
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