Sam, jumping ahead, how are you seeing some of our more progressive members call on this for research, for analysis, and for business improvement?

Yeah.

Perhaps it'd be useful, Hutch, to just define some levels of AI use.

'Cause what can often happen when we start to kinda talk about what people are doing is you feel quite inadequate in where you're actually at, and that doesn't really matter.

I think what matters is that you're progressing from wherever you are forward.

And I think in AI land, two weeks can feel like two years.

Um, you can make a lot of progress and really upskill yourself quite quickly.

Can you speak to Whisper and a few other technologies that help- might help someone walk around and download their years of experience?