So yeah, tell me about the early days at Made in Chelsea.

Yeah, that was an interesting one.

We obviously were kind of around this area.

I've always been from southwest London.

And I was at school with Liv and Liv Bentley and Frankie Gaff and Sam Thompson.

And they were all friends from school.

So I kind of was in the network.

So talk to us about some of like the dark days you guys have had as entrepreneurs together where, you know, you maybe have thought, I don't think we can keep going or I don't know if this is going to work.