Sam Grocutt
Founder of Essence PR and co-founder of Curated Beauty London; 30-year beauty PR veteran and President of the Hair & Beauty Charity.
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APPEARANCES
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PODCASTS
Jul 12, 2026
Sam GrocuttGUEST
For me, I've seen it change a lot over the decade or plus that I've been involved with it.
Sam GrocuttGUEST
And I think what it is, is for us, it's all about trying to get that brand awareness of the charity.
Sam GrocuttGUEST
So as you say, we help hairdressers and beauticians who've fallen on hard times with financial support.
Sam GrocuttGUEST
But interestingly, the beneficiary who's asking for help from us is changing a lot sort of thing.
Sam GrocuttGUEST
As you said, beauty started to really get involved on that side and I would say, And even before COVID, that was the case.
9 MINS LATER