You talked earlier about this concept of leaders' identity being tied up in some of this, and I think that is an impediment to some degree to being able to shift out of this mindset and adopt a different paradigm.

Yeah, I think it really does become an identity issue, and I think that's part of the resistance.

There's a thing called, um, change readiness and change resistance.

And change readiness is, is often a cognitive state.

Do I like this plan? Do I believe in the OKRs? Is the team all with me? I'm ready for this change.

Change resistance takes place in the body, and there's, you know, this, this difference that we've said before.

It seems like a threat, and that's where self-doubt and slow decisions comes from.

Right.