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Sam Bruehl

Oct 19, 2026

20:14
What does that mean? And why is that so important when films are trying to navigate these differences in values?
20:20
Well, I think this builds on our conversation.
20:22
I think for wealth to outlast the founding generation, the senior generation generally needs to have an active ownership mindset.
20:30
And that also means that they need to really be engaging with the next generation, or sometimes we call them the rising generation.
20:37
And ideally, it becomes kind of an inclusive process.
20:40
And the question in my mind is, how early do you start? in terms of that inclusive process.
20:45
And I think there's sometimes this tension point around not wanting to engage your children too early in life to talk about the fact that you're a family of means and to find the right time to do that.

10 MINS LATER

30:39
So what does effective next-generation engagement actually look like in practice?

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