I know that a lot of our listeners understand what that sort of means, but can you walk us through what the heck is cortisol and why does it cause belly fat in that midsection? What's going on?

Yeah, so a bit like carbohydrates.

Cortisol, I believe, is going to be the hormone we talk about most in 2026.

But I want to say from the outset, it's not bad.

It's like carbohydrates.

They're not bad.

They've just got to be timed when we want them to be the dominant working for us thing.

I'll

And after 38 years of clinical work and authoring and branding, when did you know that you could get people better faster, particularly when it comes to hormone health?

This would be going back to 2002.

So that was off the back end of being a critical care nurse, emergency nurse, nine years in pharmaceuticals.

So I actually worked for, you know, the biggest GSK and did a subcontracting gig with Pfizer for a couple of years.

And, you know, 25 years on, have a different perspective of that.

But at the time, I actually believed I was helping the end consumer, which was the patient.

And I've always been about the patient, the client, the human being.

I like you say fill your boots.

And what inspired you to start your business?

I've been in health... for 30 plus years.

And what I found is there's a massive gap in what people understand about their health.

We're very good at managing disease.

There's a lot of focus medically in Australia on helping people get off the cliff, unravel the disease process from that perspective.

But then when it comes to the gaps in hormones and health, there's a huge caveat where people really don't understand what's going on inside their bodies.

I've really niche down into that space, the hormone side of things.

What challenges have you faced as a small business owner? And how did they impact your business? And how did you overcome them? Did they affect your family members? Did they affect your relationships? How did you solve them?