How do you, how do you scale a role like that? How do you track their, for example, their productivity, and how do you staff for that, frankly?

Well, I guess, so quite simply, we measure that on beverage sales, you know, our margin, our percentage of sales that, that are in beverage.

Um, you know, we measure a lot of that based on, specifically on beer.

Um, you know, how we define success would be increased beverage incidents, more beverages that are served.

Um, you know, how that role is measured and grows is based on guest engagement, guest interaction, um, getting more people to convert and get comfortable with pouring their own beverage, um, and get excited about that, right? Like, we're the place where you get to come up and explore different options, um, and sample different things and find new favorites.

Without the right person in the role, which I think is, is part of what you're getting to, uh, we just become the place where you have to pour your own beverage.

So getting the right person in that role is critical.

Yep