Yes.

Let me take a step back on that and just provide the fundamentals.

And there's a difference in the space between players like ourselves, like Uber, like the delivery hero group of companies, Meituan, where you're a platform.

Okay.

And you have restaurants and you have groceries and you have many different verticals.

For us, this is a pure dark store experience.

And at Walt, we always understood that we were building a shopping mall in your pocket.

How'd you reconcile those two things? And are you being able to tie all measurement story across those assets?