in developing something new to the market?

Yeah.

So, I mean, it determines whether or not the consumer wants it, number one.

But also in terms of designing a product, you are designing, number one, because it's food, taste.

Taste is number one.

And as Emily says, quality.

We're a packaged goods company.

Do you think the new generation, being Gen Z, being more aware of climate change, more sensitive to the protection of the planet, will be more willing to accept variability in a product, in a justification of any sort of crisis, like you mentioned the cocoa or the vanilla, for instance?