At the same time, you have your own advantages of building the channel in the business.

Yeah.

Well, multiple layers to it.

I think one is generally, yes, we're trying to be fair across the channels.

And obviously, as a company, we have more of a B2B background, so D2C for us was a bit new, and especially at that time, so we had to look at a lot of our processes and how do we adjust them.

Even the warehouse was meant to do big bike shipments and not end consumer, single unit shipments, right? So there's a lot of that just...

How do we operate a D2C business? Now in terms of what do we offer, I think we found quite a nice balance to say We have great products and we want them to be accessible as much as possible to as many people as possible.

So how do you kind of look at localization per se or do you keep everything