is it hard to do like you know is is there you know what i see on my computer screen that i go to print out is it's you know am i going to see that on the side of the coffee mug is how accurate is it

Yeah, Charlie, it's really simple.

You have an image on your screen, you size it the size you want, you put it through the printer and then press it to your item.

The items do need to be able to receive that sublimation ink, so there's a few specialty bits and pieces there you need to be aware of, but as you know, these days you've got your computer in front of you, you can jump on there and there's lots of tutorials and things you can check out and get yourself going.

Is it expensive to get?

Oh, no, these are sub-$800 printers.

But we really did start at the top end of town with your high production, you know, commercial printers making football jerseys or other garments, but also to furnishings from your homes in these big, you know, industrial commercial applications.

And we've taken that technology and basically shrunk it down to a consumer or prosumer level.