Like we don't have a special style that we do anything, but like, I don't know, like how do you navigate that, especially as like a younger person right now, like getting into this world?

You know, I did the Demo Real Deal, Demo Real Dash course for School of Motion.

And one of the big things, you know, like trying to think of the best way to say it.

Right now, I feel like there's pressure to go one of two ways.

There's either, you're either conceptual or you're a commodity.

Like you're either like helping figure out So my job now as like a CD that's kind of higher up at the business level is to try to elevate every conversation from like, how are you going to make this? Because everybody who asks us to work on something, they're like, how are you going to do this thing that we've already decided? My job is to go to as quickly as possible, elevate the conversation.

Like, well, what is it that we're really making? A client's like, hey, I need a 30-second commercial.

Do you think that's a good