Podcast appearances · Radar

Ryan St. Michel

CEO of Grove Mechanical, a family-owned HVAC company in Crookston, MN, known for innovative showroom sales processes and premium HVAC system sales.

1

APPEARANCES

1

PODCASTS

Jul 6, 2026

Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

162 | The "Home Field Advantage" Sales Process: How a 14-Person HVAC Shop Sells $25K Systems

Jul 6 · 35m

Justin DeeseHOST

7:53

Um, so what spurred the idea or where did the idea even come from to start selling this way?

Ryan St. MichelGUEST

8:02

You know, I would say it came from desperation is where it came from, to be honest.

Ryan St. MichelGUEST

8:05

Um, I, I was thinking back and I remember we would email quotes.

Ryan St. MichelGUEST

8:10

We would, we would mail quotes to people, you know, we type them up, hand them out.

Ryan St. MichelGUEST

8:14

And I remember one, I can tell you the exact house where it was.

Ryan St. MichelGUEST

8:19

I dropped the quotes in the mailbox.

Ryan St. MichelGUEST

8:20

The lady, she called me the next day and she said, yeah, I have your quote, but why are there two different prices on two different sheets? And I went into panic.

8 MINS LATER

Justin DeeseHOST

16:45

So this