Yeah

...

it, and news, not even just news organizations, but I think any media publisher, including us, it's like you, you have to put everything through the filter of like, well, we want as many people to see this as possible, and so this is like a thing that we struggle with all the time, especially on like YouTube, where it's like we know the tricks that we've been told that we have to use in order to get more people-

Mm.

And so it's, it's, it's a tricky thing, 'cause even, you know, we're so conscious of it, but at the end of the day, it's like if you want to, if you want to, if you want people to see this really helpful content that we believe is helpful, at a certain point you have to kind of play the game, and then it just makes...

E- if everyone's playing the game, then you're playing at these extremes.