Oh, wow

... quite a few shows since then.

But, um, yeah, no, so the, the big, I guess, driving thing was, well, there were a couple things going on, and, and probably a lot of folks listening can relate to some of these things, which is y- one of the big scary things, especially in marketing and advertising is, is, uh, you know, what does the future look like with AI? Um, you know, these kinds of, uh, technol-technological issues, what's that gonna mean? And there's some industries I think that are doing better with AI and some that aren't doing as well.

And my attitude was that the marketing and advertising sort of realm is gonna get overrun by AI.

Not to say that it's gonna necessarily do better, but I think that everybody's gonna do, give it a shot.

And, uh, and so I think you're gonna end up in this world where people are leaning on their AI agents to do a lot of the work that they used to pay agencies to do that would probably now qualify as being a little more commoditized.

And I don't think we're there yet, but I don't think we're, you know, years out.

It's easy to, like, see a dollar sign over here and wanna make a concession for that sale because you think, "If I don't make the sale, how much more runway do I have?" But then this, this cycle compounds itself.