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Ryan Ray
Director of Partnerships at Ad Astra Equity Advisors, an M&A advisory firm helping founder-owned businesses sell.
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Oct 8, 2026
What to Fix Before You Sell Your Business (with Ryan Ray Sr.) | ReForge 029
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4:57Colin RussHOST
Give us kind of the rundown on Adstra Equity, what you're doing, all that good stuff.
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5:12Ryan RayGUEST
And he's like, hey, you want to try to run this? Then give it a shot or keep living in Dallas, which I was at the time.
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5:21Ryan RayGUEST
If you've read the book, The Frackers, talking about the show revolution, that's the story about Chesapeake.
12 MINS LATER
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17:52Colin RussHOST
But I'm not accounting for that revenue when I try and underwrite what this deal looks like because the moment they walk away, anything beyond that, I'm now in a hole.