But what kind of ROI, um, if it can be measured, are, are, are we looking at when it comes to digital advertising and take advantag- taking advantage of it?

You know, there's, the, that's a great question, Rocco, and it's very hard to put a number on because there are so many variables, like you mentioned.

Like, everything from intake, you know, or i- if you're driving leads and the firm isn't picking up the phone, that's a problem, right? So there, it's, it's really hard to say what is ROI, and especially from the SEO side of things.

You know, SEO is, is a long-term commitment.

It compounds over time.

If a firm is just starting out and they have no authority and they're in a big city, that could take four, five, six, seven years before you're even in the discussion to be page one.

So then that's where, okay, I do need to invest some money in paid ads, need to drive things.

Ryan, how does Gavel differentiate itself from other companies in the space that do digital advertising?