What are you seeing now looking into next year in 2027? How's the year starting to shape up, and are you seeing any interesting trends?

So, so far it's, it's been definitely interesting because, um, starting the base, the base loading kind of being very, I'll say light to almost weak, um, kind of previous to starting up the last, like, couple weeks.

Um, it's been something I've been keeping my eye on for some cruise lines because this is not for all cruise lines.

Um, and I'll say the, the big seven, um, I've seen different trends across them.

So, uh, you know, going into that and looking, it's been a little bit like, "Okay, well, let's, let's watch and see." Again, is it price-driven? Is it offer-driven? Um, you know, sometimes you have to look at it, too, like previous years or some of that base loading may have happened, was it because of future cruise certificates that people were still waiting to use from COVID times? Um, I think like for me as, as in the marketing brain that I have, I start looking at this as a whole and start trying to figure out, okay, is there something that we need to do as an agency? Uh, 'cause, you know, we have both, both our host agency and we have Smart Cruiser, which is our consumer, our BSC.

And trying to figure out where do we need to position ourselves from both, you know, because one of my jobs is to negotiate what, what, you know, what's the best offers that we're able to provide our agents on the Oasis travel network side for their clients, you know, national account offers, spa offers, whatever it might, might be.

So that's something that, you know, I'm looking into and seeing here because with a little bit of a weaker base loading type of start, that's where we have to see, you know, do we need to start to increase different offers within there, um, and be- become creative.

Do you have any tips or like pieces of advice for them from a marketing perspective that they can capitalize on to try to garner up some new business?