Yeah

...

but the, the, the, the difference between, you know, that and I think what really the aspiration is, is, is, is a couple things.

One, um, organizations don't really just want to be digitally enabled.

They want step change productivity gains, and that requires a fundamental rethink of our process entirely.

So before we even think about digitizing an entire workflow, we have to step back and think about do we have the right workflow in place today to begin with to even think about digitizing, right? Um, that's when you st- start to see, uh, I think the, the material improvements in efficiency and productivity.

The, the other thing, and this is where I, I think the conversation's going to head, um, across the next few years, is there's a difference between trying to apply digital solutions on processes that were developed for an analog world.

Yeah