What was your experience like when you made the pitch for this to your executive team at Juno around this new bolder positioning?

Sure.

Again, I think it's more of an evolution because I guess I'm just closer to it and I feel it more and maybe we've shared it less on a main stage.

But, you know, if we're if we're doing our job and we're making sure that.

People are asking more questions about us and what we do, and it's opening doors for us and it's turning heads.

I think there's a trust level.

We've got great leadership.

Ryan, what's the feeling that you want people to come away with when they see Juno Health for the first time or realize who Juno Health is for the first time? What's the sort of emotion that you're hoping when they read and look at your booth, look at your materials, come to your website? What are you hoping that they will leave