The organic label in the United States, I just got asked this today, is that something we can trust as an overall label? Because some people say, "Oh, organics still have a bunch of chemicals on them and it's not true, and you're just paying a lot of money when it's, you know, it's not real."

Well, as somebody who was certified for five years, I think so.

At the end of the day, there isn't a better label, so I don't want to have anybody mistrust it.

I don't know if there's any...

Th- there's not a better system, if you [laughs] will, other than, like, going to the farm and with your own eyes [laughs] doing your own inspection kind of thing, frankly.

But yes, I trust the organic label because there isn't a better label to trust.

So again, with the organic certification, you truly are held to account.

Right.