Yeah.

And I choose butts in seats over ego.

So we don't spend the money there.

I do have a company called Kerpop that is sort of keeping the engine humming on CEO marketing.

So making sure our Google platform, meta platform is just humming with ads.

I don't spend a lot on that, but I look at it as it's always on 24 seven, just keeping a baseline of awareness out there.

I think we devote the most time certainly to Facebook, Instagram presence.

Like if you were doing it poorly versus how you actually are doing it, what would the contrast be?