So I'd love to hear from your perspective, what did you learn as a plastic surgeon selling to private equity?

I learned a lot, but I would tell people...

The key takeaways I have is if you're going to sell, you sell for the right reasons and at the right time.

And I think the right reason is you get to a certain magnitude of size.

I'm at 50 staff, four surgeons, and there's only so much risk I'm willing to take that's on a handshake or personal risk.

So a lot of it is simply de-risking if you want to keep growing.

taking chips off the table um because you're you know you're anyone who gets to a certain size is likely going to have a significant amount of debt so and if you want to keep growing you know every time you keep growing the the bills get way bigger exponentially so the reason was hey i think what we do is really great i want to keep growing i'm not going to keep growing this like out of pocket because you're getting into you know huge numbers and something goes sideways for whatever reason, like a global pandemic, I mean, you could get wiped out.

I'm curious, like, you know, leading up to it, where were y'all the practice in the AI journey? Had y'all started adopting it or experimenting with it?

And I was

like, something's up.

And that's really when, you know, I started learning about Ozempic and GLP-1s.

And at the beginning, you know, obviously it was limited use.

Yeah.

And now, you know, it is ubiquitous in society.

So people are just looser than they've ever been.

this because this is not like getting a haircut or

Yeah.

Who doesn't? Um, what that really means is we're reversing the changes from pregnancies that cannot be done any other way.

So I don't care how many Pilates and peptides and GLP-1s you inject into your body, if your muscles are separated, you got a pooch.

If you've been stretched a few times, you have more skin than you need.

And the people who take great care of themselves, which mo- these moms do, you know, it's incredibly frustrated when the effort does not equal the outcome, which when the way they feel does not reflect on what they see in the mirror.

Most...

And one of the reasons I love mommy makeovers is most of these people are not plastic surgery people.

Mm-hmm.