Uh, do you find that it's worth their while to be there? Are they telling you that it's good business?

Yeah, I mean, I, I, I think sometimes we do get fixated on what something costs versus how much value we get, that we extract from that, that event, and there's a reason why w- we kind of almost call this a reunion.

And if you look at the Canadian, if people follow the different vendors who are making their pilgrimage to, uh, the desert in August, we almost all make this pilgrimage, and there's a reason for that.

I mean, this is my seventh Virtuoso Travel Week, and I've ran into people that, uh, have been here for 20 years or 20 years plus.

So there is a reason why they keep coming back to this event, and it really is, this is where business gets done and this is where relationships are fosters and new relationships begin.

So I think that is, it's all about yield.

We all talk about this in the-

Yeah.

I'd love to hear how you approached improving data reliability in that legacy system, especially considering the challenges with old tooling.

That this used just wasn't going to work in the future.

And I'm happy to say that in a separate project, we were able to ultimately deliver a replacement with great data reliability baked in.

But even for that old tooling, one thing we were able to do is improve the actual reliability reliability of that as well.

This client had an offshore firm charging them more than $400,000 a year to every night kick off this data ecosystem, track it as it went through multiple segments and send a status email in the morning.

And so we're able to quickly automate that completely and allow them to cancel that project.

contract.

Can you tell me a bit about the methods you use once simple reliability alerts are established, like testing hashes for rows and tables?