So would you mind filling us all in on kind of the backstory and your why?

Yeah, and let me give you the one principle I live my life off of.

And everything we just talked about, I learned this through going through the journey, right? The journey of the chaos that we're now going to talk about.

I didn't start with this perspective, but I've learned it through going through the journey.

But here's the question I'm going to invite you to consider.

And I'm also gonna give it as a challenge to your listeners.

You're already free.

and this is where your strike number comes in, right? Because when I look at, and I'm assuming if I was onboarding as a client, you'd start with, what do you want? Why does it matter? And who must you become? And then the second question is, okay, so what's your strike number? Is that

Okay.

Number two is pressure water in the form of a water pick, right? Really is a phenomenal tool.

And there will be times where it will be difficult to even get a floss in between teeth because the gum will be bleeding so much due to immunosuppression.

Okay.

fluctuations in blood counts.

And so a water pick is a strong recommendation for anyone before, during, and after the bone marrow transplant process.

The other thing I'll add is, because some of this is obvious, but some of this is not.

Okay.

But when you get a lesson, like, you pay full price for that, so you might as well heed the lesson.

I, I agree 100%, you know, and that, that was...

I'm grateful for that lesson because it, it, it helped me see something that I'm now very passionate about.

You know, I, I always felt like I had a semblance of control over my life.

I could make choices, and those choices could lead to outcomes.

If I want better health, I go to the gym, right? If I want a better relationship, I take my wife on a date on the weekends, right? I, I could make choices and get outcomes, but with my money, I felt dependent.

I, I felt dependent, right? I mean, I felt dependent on my employer, I felt dependent on the market, I felt dependent on taxes.

Yeah.

Tell us a little bit more about the vision.

Yeah.

Thank you for having me on today.

Excited to talk about it.

Uh, so we brought the daily 2X SK Hynix ETF, SKHL, to market today.

Talking about 2X exposure to the biggest ADR listing we've ever seen.

Uh, at Direction, we're the leaders in leverage single stock exposure, and we particularly cater towards the semiconductor crowd.

Um, is there any concern with that here?

that's like the guys i mean that is what the trades were in the 90s where it would just be like time and material times two yeah it gets you whatever and you're like okay

Now, I mean, because I know that like our materials is 20%, it's pretty easy to be like, listen, if you're buying lights and it's around $100, then you're going to be charging 500 bucks.

Yeah.

Times it by five.

And the reason I do that, like my, so my pricing strategies, I tell people, I'm like, listen, there's people that are plenty smarter than me.

They got more MBAs than me.

They can come in here and do this price analysis.

Historically, I'm not but

that.

Well, first, I'll point to the book here really quick.

That book was a manifestation of I'm taking a sabbatical by the time I'm 50.

We needed a marketing piece that didn't require Ryan to go on YouTube and do constant recording.

This thing can be sold and it is selling hundreds of copies a day.

That was a function of that manifestation, of that deadline that we set.

Now, where this book came from, I run a financial strategy company.

What are some of the things that you've seen in terms of the separators from a state and a mindset standpoint?

And, yeah, because this is, like, being...

You're right, though.

It's hard to have confidence because you've never done it.

So how can you have confidence in something you've never done? And this is why you need to be part of these networks, these masterminds, these communities, because you can borrow their confidence.

I lend out my confidence every day.

People will struggle.

I'm like, dude, borrow my confidence.

You're

Mm-hmm.

If you read or listen to that book, it is quite literally the exact playbook that tells you why the rich are getting richer.

And the rich aren't getting richer because they're lucky, because they're greedy, because they're arrogant, because they've inherited money.

The rich are getting richer because they understand money.

They understand the rules of money in today's economy, and all they're doing is they're following those rules which make them automatically rich, automatically wealthy.

And so that's where I would start.

Read Robert Kiyosaki's book Why the Rich Are Getting Richer, and then- If you're okay with it, Adam, I'm gonna plug my book, right? Because I just partnered up with Robert Allen and Robert Kiyosaki, and it's a framework.

Why they, why they even sta- I don't know if you have, if you, if you have this, um, informations or what is, uh, what is the reason why they started charging even young people to study for, basically for studying? Why, what is the reason behind it and like, um, yeah.

How would you describe where you think we are in the AI infrastructure build-out?

First of all, thank you so much for having me on today.

Really looking forward to this conversation.

Here at Direction, our largest ETF is SOXL, SOXL.

It's triple levered semiconductors, and it's actually been the third highest traded ETF in the world since the bottoms in March.

Investors and traders alike are clearly flocking to semis on the whole.

If you look across the spectrum, whatever component part of the AI trade you're looking for, it's become about picks and shovels.

What camp are you in in terms of where you see us in the innings of the A.I. build out? Do you see us in the early innings or middle innings or late?

And then as we really got to the beginning of the year, what changed? What's made things escalate so quickly, specifically in that coding space?

Well, I blame Cursor.

I have a chart when I'm walking executives through like the AI boom, you know, it started in the 50s and now, you know, of course, generative AI kind of like made it hockey stick.

But if you look at the last, you know, four years, Cursor's really been, in my mind, the organization that really put, you know, let's just say generative code on the map.

They did something brilliant.

They took an open source platform, which was Visual Studio Code.

It was kind of like the IDE every developer used, and they embedded a chat client in it.

What industry or companies do you see being at risk of being the Blockbuster to an AI native company's Netflix? And there's a lot, probably every industry at some level, but like what are ones that you're seeing right now that you think are some of the earliest potential cases for this?

So what, you know, did you just continue to do that or did you start to bring some other things into the mix?

Yeah, you know, along the way, when you become a student of money, you realize that, you know, success creates deficits, right? It creates holes, right? And along the way, I found out that I love cash flow, I love real estate, I love the tax advantages, but I needed a way to kind of really preserve and protect my profits.

I found every time I rolled money into real estate, there was a lot of benefit that came with it, but real estate's super illiquid, right? Any other streams of cash flow, and that's a good thing that real estate's fairly illiquid.

And, you know, a couple years into my path, I figured out, I stumbled across, I went to a mastermind.

And, you know, I already know about the power of leverage with real estate.

You know, I can turn $1 into $4 additional dollars with bank leverage, and that accelerates my returns.

And I remember I went to a mastermind.

jeff so you know when did you start working then with

I mean, if you spend $10 at the convenience store every day, and I think that's probably low for most people, you know, you're at $300 a month in what, soda? That's crazy, but people aren't intentional and deliberate about it, so they don't even know where their money's going.

So that goes back to this whole idea of you have to know what you want.

Um, and one of the f- one of my wife and I's favorite, I mean, this is legit favorite thing to do, is we sit down on a monthly basis, and we review our goals and our values.

When we're clear on what we want, then every dollar should have a job, and when we sit down and look at where our money went, because it's all digital, and it's, um, oftentimes on autopilot, it's really easy to become aware of where your money's going.

And then you get to ask yourself a question, did this serve a need? Did it serve a goal, or did it serve a value? And one of the best things you can do as the CEO of your money is redirect your money to the things that give you fulfillment in life, value in life, that are pursuing a goal.

And I love to spend on things that do give me value.

Um, but I definitely...

Sure, and, and there's value in that.

Right.

And I, I remember when I got my first job.

I had to move to Tucson, Arizona, right? And so I m- I moved my, my new wife to Tucson, Arizona.

Had my new boss, Rob.

I did not like reporting to Rob.

I did not necessarily love the job that I had.

And I remember when I got that first paycheck, you know, this is...

No.