So Ryan, looks like you got something.

something.I think, just let me taking a deep breath there.

Uh, yeah, I just, I think just to add on to that, uh, I think it's the mechanics of understanding that it's about the relationships you have with your creators and not just the transactional, um, like sampling and praying.

Um, and that's something I know that you guys preach on the channel all the time is like, you know, um, the more that you have that direct relationship with the creator, you m- you more that you understand, um, what motivates them and like h- you know, what you can do to align those rewards to what motivates them.

Uh, 'cause ultimately, like they are little entrepreneurs.

That's who they are, right? Like, they're a different, um, you know, person than the classic, you know, influencer.

Um, they're salespeople, and they're like looking for opportunities to grow their business, right? And so the alignment of those rewards is like, uh, making sure that they feel really valued in the, the, um, you know, the value that they're giving the brand, and then like introducing them to new opportunities to get rewarded for giving external value to the brand.

And I think over the next 12 months we'll see more and more bets come from them.