Where are you seeing the role for people to do different things?

That's a great question.

I think industries where they're based around a service element, so law, for example, accounting, insurance, brokerages, things like that.

I think anywhere where the thing that you sell is ultimately a trusted service, we are starting to see companies wake up to the fact that we have all these great AI tools, but so do the people that we're serving.

And if the versions of tools we have are worse than theirs, our competition isn't like the other companies that we used to compete with.

It's the people we're serving actually now have better, they have unlimited insight, unlimited education, unlimited knowledge, right, with AI tools.

So how do you partner with them? So we are seeing kind of this awakening, I'll use finance as an example, where The demand for financial analysis and financial advice, we kind of think of it as like it's fixed.

I think sometimes