So this is like bringing us into purpose, which is a topic as a podcast and clearly, you know, you have purpose and I have a purpose, but my question to you is as you're working with organizations and you say you've got say 200 people in an organization, how, how could you bring the conversation of purpose to the people in the lower rungs of that organization?

So there's like in a lot of organizations you see like faux purpose.

So it's like, we're working with this mission to help the world and they're polluting essentially, but then people can see through those values that are not real and not honored.

For me inside an organization, it's not an organization's responsibility to improve happiness.

But it is their responsibility not to worsen it.

And they should create the environment in which you can do what you need to turn out to be your best self.

And we're not doing that at the moment.

Have you helped organizations implement what you're describing here? And do you have a recent example you could share with us?