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Ryan Hermansky

Ryan Hermansky

President and co-founder of Private Money Funding, a Scottsdale-based private credit firm offering real estate-backed loans to investors

Oct 7, 2026

1:06
But, uh, you know, what, uh, what got you into private money lending, raising capital, and why don't you just tell us a little bit about what you do?
1:13
Sure.
1:14
Uh, so I've, I've had a few different small businesses.
1:16
Um, you know, some I've...
1:18
I still have, some I've sold off.
1:20
Uh, the, the story to how we got and started private money funding is, is, is kind of fun, though.
1:25
Um, we wanted to get into commercial real estate and my, my partners and I, who we've owned a, a few different businesses together, uh, kind of learned the hard way how hard it is to get traditional bank financing for most commercial real estate.

7 MINS LATER

8:29
And what loan-to-value do you typically, um, lend out on?
7:59
Uh, you know, investors oftentimes hear this, you know, first lien position and it, and they assume that it means that their investment must be safe, right? What does the first lien position in, you know, real estate actually protect, and maybe what risks or risk, you know, does it not eliminate?
8:19
Sure.
8:20
Um, so this, this kind of nicely segues into the, the other side of our business, which I touched on in, in the intro.
8:26
Uh, but to specifically answer your question, you know, the, by, by having a first lien position, you're basically in control of, of the property.
8:34
So if you have a traditional residential mortgage, just for, for our people listening now, um, and it...
8:40
So if you did not pay cash for your home or have not paid off your home, you have a bank involved.
8:44
They're in first lien position on your home.

11 MINS LATER

19:27
In my opinion, it's really grown rapidly the past few years, you know, as banks or traditional lenders have pul- pulled back, right? Um, so my, my question is, is this creating a generational, you know, opportunity for potential investors, or is this attracting really inexperienced investors who are underpricing the, the risks?
11:32
So it sounds like maybe retail is part of it, but are you doing multifamily industrial hospitality? Like walk me through like the different.
11:39
Yeah, we're so we're we are heavily focused on commercial.
11:43
So we we don't do residential.
11:45
So like the normal if it's an owner occupied residential deal, we can't do it the way we're licensed.
11:52
So we're licensed to the state of Arizona.
11:54
We're registered through the Securities and Exchange Commission.
11:59
So our license controls slightly what we can do.

13 MINS LATER

25:06
direct to owner outreach, kind of like walk me through your, your sourcing and analysis process.
19:53
What are some good questions for investors to be asking when they are evaluating one of these types of deals?
19:59
Sure.
20:00
I, I, I think one of the questions we always get, you, you nailed already, is like, "Well, why, why would people, you know, borrow from us?" And, like, I feel like we covered that very well.
20:08
Um, you know, the, the question I get also, you know, is how long...
20:12
You know, what's the lockup period? You know, what are the fees? And there, there are none.
20:16
There, there's no fees.
20:17
There, there is no lockup period.

10 MINS LATER

30:13
Well, Ryan, we always like to ask all of our guests, you know, we're the Wealth Independence Podcast, and those, those words, independence and freedom, mean a lot to A- Adam and I. I'm just curious sort of what those words mean to you, how you live that in your e- everyday life, and sort of what comes to mind when you, when you think of those words.

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