I mean, but if you could try to put a finger on it, why, why are the... why do these stories resonate with people so much?

Yeah, I mean, I, from a personal standpoint, I'm just a golf nerd, so if a guy...

Mike Sweeney is a guy that comes to mind.

I, uh, wrote a story about him.

He's a, a, a rapper who lived in his car, uh, to... because he didn't wanna pay rent and play mini tours, and he Monday qualified into a Korn Ferry event.

He didn't have any money.

He was staying in this, like, like, seedy hotel.

So early on, I guess, how often did you have to tell yourself, like, to keep going with this? Or how soon did you start to realize people like, yes, actually, this is building an audience?

[chuckles]

Yeah, it's...

Yeah, right.

Um, personally, I'm still kind of reeling.

Um, professionally, I think there's an opportunity.

Like I said, um, the limited time I've, I've only been-- I've served on this advisory council for, you know, three months now.

But before that, we-- The State of Tennessee and the, um, Economic Community Development Department, uh, and the Entertainment Commission under Jimmy Wheeler, they've, uh, commissioned not just economic impact studies, but really true ecosystem studies from east to west Tennessee and across all the regions, and they've started analyzing these, uh, studies.

We love her.

So give us a sense for the listeners what the good things that Liv would bring, I guess, or the things that help a career.

Yeah, I think it's a look into...

I think Liv thought they would sign bigger names, but also I never...

I never blamed anyone for going, especially the guys that you just mentioned.

Like, the fact is, as I've said many times, I put in the tweet here, it is like money ends the career of most of the guys I cover.

It's how expensive, it's the most expensive sport there is at the professional level.

You know, I use the reference all the time at single A baseball.

So my question to you is, how does a golf fan look at coverage that's very heavy PGA Tour over these last five years against Liv?

Does that magnetic field stay intact? But what's the effect now of these magnetic fields and associated particles when they hit the Earth?

And the effect of these coronal mass ejections are more noteworthy than the solar flare stuff that we mentioned.

So if you picture the Earth, for example, we talked about before how the Earth has its own magnetic field, which sort of acts as a, a protective bubble or force field around our planet.

Without this, these things would destroy us.

[laughs] Thankfully, we have this shield.

Planets like Mars used to have a magnetic field.

They lost the magnetic field, and then without their shield, they lost their atmosphere in a few million years, and now Mars is barren, right? But we are protected.

So maybe you can give an overview of where we're at with space weather forecasting.

Sure, but-

But for now, the sun is just ticking, ticking by.

The sun, like all sort of main sequence stars, as we call them, so this is, these are stars on sort of the main track of their life.

It is powered by a process in the very core of the sun called nuclear fusion.

Now, during this process, you have hydrogen atoms are, are smashed together.

They are smashed together with such pressure and force, they actually sort of are compressed into a helium atom, and that process releases a lot of energy that eventu- essentially powers the star.

So the sun itself, stars, powered by this process called nuclear fusion.

Yeah.

Just for anyone that, for some reason, listens to us but lives under a rock, why don't you just give a quick breakdown of the big changes to the PGA Tour, and then we'll kind of ask you some other questions, see if we get some more info based on what you think is going to turn out in the end.

Yeah.

Let me say, I'll just start with that this is, in theory, what is going to happen.

And I suppose we'll just break down to what I think.

But in theory, there's going to be a PGA Tour A called the Championship Series, a PGA Tour B called the Challenger Series, which essentially there already is.

They're just making it more... and lesting the purses of the second one, then KFT in Americas will still exist in theory.

And basically, it's Major League Baseball, except that, again, not all of these...

Is it sort of the levels filtering down or is it a question of sustainability, the whole thing?

Tell us about how this all came to pass.

Yeah.

Um, I, I get this message a lot and I'm so appreciative of players is like they switch sponsors or they have a new logo come on, so a lot of their clothes are obsolete.

And so...

And they're all either new or brand new.

And so I get this a lot, and usually a couple boxes show up, which I'm very appreciative of.

I have a foundation that helps, uh, high school golf teams in need.

We both asked each other to open the show today, "What are you most looking forward to?" What are you most looking forward to?

[laughs]

... like, and you only remember the 100.

Like, you don't remember the 1,000.

Like, and so, like, if you're Sophia Popov, like Sophia said something and all at, at Frisco, and underneath is like, "Well, you haven't made a cut in forever," and like, you know, "Uh, try playing better," blah, blah, blah.

It's like, man, that sucks, dude.

Like, because Sophia's a major championship.

[laughs] Like, yeah, she has a right to speak out.

They don't help people want to come in the door, and that's, that to me, if there's one actionable step, that's a big one too.

pondering that right now I

think that'll come out this week I think you know to be fair Gary and I've said this multiple times as I've talked to players who had no idea this was coming and so I talked to agents who didn't know this was coming or they said they didn't know it was coming and so I think a lot of this week they have a couple weeks off until their next planned event and And I think we'll hear a lot more.

And again, obviously, I understand.

I knew when I reported this that I would take some heat.

It's like I've been called a live shill way more than I have a PGA Tour shill.

I think what PIF has done for the Asian Tour and the players that I cover, It's been huge.

I'm rooting for the Asian tour and whoever funds that.

Did the last week tell you anything about you?