And how do you feel that the magazine has changed over time as the industry has changed over time? Is there specific ways or have you found more that like it doesn't really change that much because the bar industry is what it is? Give us an idea about that.

Yeah.

So during COVID, I think was probably the most strange time for everyone, but especially like our business, which was just in the on-premise.

And I think what mom was mailing to like the liquor stores, like the binnies of the world and those kinds of larger chains to continue to get the magazine out.

But that's also when like home bartenders were like skyrocketing.

So 5% of our audience is still working bartenders but we are getting some folks that are curious about the craft so that's been fun but since i've taken over since what like kind of dad had i feel is the covers is like the biggest thing it's very we have cool articles and like techniques and stories and the bartender hall of fame which is Another thing that we should definitely talk about at one point, but the covers were the first thing that I really made like my stamp on.

My dad was very big into art.

Can I show you how to do it?