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Ryan Deiss

Founder and CEO of DigitalMarketer, serial entrepreneur, bestselling author, creator of the Customer Value Optimization framework and Traffic & Conversion Summit.

Aug 20, 2026

1:47
On, on the kids? Other people?
1:49
Well, I mean, not, not so much.
1:50
I mean, one time my, my oldest son, when he was much younger, made the mistake...
1:53
I remember my, my wife was, made him a peanut butter and jelly sandwich, and she had the, you know, audacity to use crunchy peanut butter instead of smooth.
1:59
And he was like, "I don't like this." You know, he, I don't know, maybe he was like eight or nine or something like this.
2:04
Um, he's like, "I don't, I don't want this.
2:06
You know, I want smooth." She's like, "No, that's what I made for you.
2:59
[laughs]
0:00
[upbeat music] Hey there, Business Mastery family.
0:07
This is Ryan Deiss, CEO of Digital Marketer, and just want to share with you some of my top strategies for continuing to market and continue to grow your business during this difficult season.
0:16
I also want to share with you some specific actions that I'm doing, uh, to really make the most of this time, to make the most of this time as a business leader, to make the most of this time as a marketer, to make the most of this time as a husband and a father.
0:28
Um, let's start with the strategies, okay? I got three of them for you.
0:31
The first one is I want you to use this time to focus on audience expansion, not revenue maximization, okay? Number one, focus on audience expansion, not revenue maximization.
0:43
What do I mean by that? What I mean is I want you to focus on building your list.
speaker_1ADVERTISER
3:28
See site or store for details.
3:30
Well, it's about COVID-19 and the worldwide pandemic.

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