Where are we going?

I think a lot of other brands are known for doing something really well.

I mean, we have, like, a pretty rich history in doing a lot of things well, and I think just the authenticity piece is probably what's gonna really push through for whatever the next trend is.

Like, for example, we just do the white and silver runners super well, right? We've been doing it really well.

I would say a lot of people are following us at the moment, but-

How do you judge the success rate of a collab?

I mean, the sell-through is, like, important, but there's other things.

I mean, you could point to, like, 10 different things as, as to why it did well, or, like, judging whether it's good or not.