Mm-hmm

... [laughs] before AI, and we're seeing like a lot of these things are kinda getting destroyed.

Um, what do you see as...

Like if we're trying to think about creating a product or a business just in general that, 'cause you, obviously you want a moat, um, that has this unique competitive advantage, how can we kind of create that? Like what do you think, you know, in this world that, um, is changing so fast, you know, that is?

Okay.

Direct to consumer.

And, uh, you know, I think that there, there's a lot of challenges that come up with something like that that, like, you know, you initially

initiallyThere's pros and cons, and you initially kind of just have this idea and want to try it, and you're totally green and-