I'm going to go start a business here, right? So, Ryan, why don't you share a little bit about your background and then the company and what led you to decide, like, I want to go dive in here, start something, and really deliver on that premise of what a dedicated learning operations or learn ops layer could deliver value out to your client and enterprises.

Sounds good.

Well, it's been a journey, Kyle.

And like Benoit said, thanks for having us on the podcast.

The alliance relationship we have with Deloitte has been incredible.

Benoit has been a great partner and excited to be here on this great podcast with you too, Kyle.

The journey has not been an easy one when it comes to learning operations because, first off, this isn't like go-to-market software or something like that that a lot of entrepreneurs jump into.

What are some of the things as you look forward that you're really focused on as the field continues to evolve, As LearnOps becomes an enterprise standard, what are some things that you think people should be thinking about in the space?

We hear a lot about pricing now in today's AI world, but how do you price your product? Is it subscription, usage, combination?

So again, another interesting question that's changing so fast right now in the ecosystem, people are talking about outcome-based pricing when Salesforce, a couple others are doing that.

Just had this conversation today where it's easy for Salesforce and HubSpot to test new pricing that's outcome-based and pivot back to usage-based.

If they have to, it's harder for a smaller company to do that because Usually, the big whales are harder to make the change, but when it comes to having the support for something like pricing, they'll have more flexibility to experiment, I feel, because they can run both sides of the spectrum well.

In that regard, we had been traditionally just seed-based, and we're rolling out something called Cognota Assist Credits alongside this acquisition, which gets us into usage-based pricing models.

that enterprise procurement teams will accept.

That's the trick.

Yeah.