
Ryan Alpert
Director of athletics of the Georgia Institute of Technology
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Sep 2, 2026
JWS Presents: Georgia Tech Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones
1:27
1:38
1:49
1:59
2:10

Corey LeffHOST
How do the commercial opportunities at what is a smaller ACC school differ from kind of those flagship SEC institutions?

Ryan AlpertGUEST
I think maybe some schools only put one person on here, but you got to have two on here for us to be able to fill the slot.

Ryan AlpertGUEST
I think when you think about the competitive advantages of being in a major marketplace, especially as revenue growth is occurring in the marketplace.

Ryan AlpertGUEST
So being at a major metropolitan city, when corporate sponsorships are becoming such a pivotal and useful tool in the competitive landscape that we're in, also philanthropy.

Ryan AlpertGUEST
But if you take a step back and certainly, Missouri, I would say was positioned in a very highly resourced SEC.
9 MINS LATER
11:17
Maybe we can just dive in and give us sort of the lay of the land of how you pulled that off.
Georgia Tech AD Ryan Alpert
8:51
9:05
9:14
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8:35speaker_2HOST
director of athletics at georgia tech ryan alpert joining us here in the locker room you want to compete with your facilities want to compete on the field How about the competing financially in the NIL world? How are you guys positioning yourself to compete, not just for now, but next year and how you have to keep

Ryan AlpertGUEST
going year after year? It's a little difficult right now because you've got to have two plans.

Ryan AlpertGUEST
But that conversation of the new bill has an increased cap, which would be all revenue coming from the institutions to our players from a revenue share standpoint.

Ryan AlpertGUEST
Right now we live in a world with the House settlement of 20.5 goes up by 4%, 21.3 million that can be shared, and then it's third-party shares.
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11:28speaker_2HOST
success look like to you two, three, four, five years from now with your... expectations for your coach for the
Ryan Alpert - GT Athletic Director
6:48
7:02

Ryan AlpertGUEST
The energy, the connection between the players, I think we've really improved our guard play, which was a critical component, I think, in college basketball.

Ryan AlpertGUEST
You've got to be able to make the three-point shot at a high rate and a high clip.
Georgia Tech Head Coach Brent Key & Athletic Director Ryan Alpert
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5:11
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5:00speaker_3HOST
Uh, what are you, I guess, most excited about, about your new football team going into this season?

Ryan AlpertGUEST
I mean, the things that keep you up at night are the things you're most excited about.

Ryan AlpertGUEST
I don't believe in sus- you know, you know, sustainability, you know, year after year and the momentum continuing to go.

Ryan AlpertGUEST
I mean, every year is, 35% of your team is, is, is new, right? So you have to, you know, every day you're working to, to establish a culture in your locker room, to establish the standard in your program and the mindset those guys have to have every day.

Ryan AlpertGUEST
And if you take a day off of that now, I mean, you're gon- you're gonna fall behind and it's gonna slip.
