Yeah.

Those are all important things, man.

It's positive reinforcement.

A lot of what I do is like keeping someone in the game long enough to actually notice those things.

And as you know...

It's harder than it may seem to identify those.

For one, what we see in the mirror is very misleading because it's like if I were to see your son Wilder and be like, what's up, buddy? And then not see him for another year.

There's not just, like you have, say, like, I guess this is a question, like how do you approach each new client? It's like you have them fill out all your paperwork, you know, track your food for two weeks, your steps, your sleep, your everything, and then you have your kind of, calculation you use to determine what a pound a week might look like in your how many calories you should be eating that day and you just kind of go through the steps on your end