
Ruud Wanck
CEO of Candid Platform, former Global CEO of GroupM Connect
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APPEARANCES
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Jul 27, 2026
Agency Principals Podcast | Ep07 | Candid Platform : Why We Stopped Buying Agencies for Scale
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Doug BaxterHOST
So in terms of what you've built in AI, Where are the particular applications for your AI operating system? What services and what areas does it particularly excel in? What we've

Ruud WanckGUEST
learned, at least throughout the way we've worked with it and applied it more, is that, and maybe that's an interesting point to start, what AI is not good at.

Ruud WanckGUEST
And what AI is not good at is being creative and being ingenuitive, coming up with new ideas.

Ruud WanckGUEST
And what we've found in working with it, what AI is incredibly powerful at is at consolidating and validating and producing.

Ruud WanckGUEST
And then where the human ingenuity comes back in, which is part of the way we position ourselves, we really talk about AI as that marriage between human ingenuity and machine learning.

Ruud WanckGUEST
And where the real power of AI comes in is to execute that skill and to bring things together in such a way where production times used to take weeks can now be done in days.

Ruud WanckGUEST
And also where execution and validation of concepts can now be done in a matter of hours as opposed to days.

Doug BaxterHOST
When you look at your future growth, how would you describe that strategically? How is AI going to drive the Candid platform forward?