So what I like to do with my clients and the people in my workshop is, number one, we're gonna do that offer inventory first, and we're gonna be like, "Yes, we want to promote this in fourth quarter, or no, we do not." And that's where I like to start.

Yeah.

Great.

And also, what was I gonna say? Personally, for me as well, I li- I like what you said about there's something new I wanna try.

I do find there's something about the energy of Black Friday that it's like, why not try something new? Why not pre-sell something? And I've often included, if I'm doing multiple offers, I'll often include one that's at some pre-sale just to...

It's just a lovely permission just to experiment and try something new if you want to.

The other thing I wanted to ask you is, and you mentioned this earlier, it's not always about cutting prices, 'cause I know, obviously, Black Friday specifically is very famous for these wild discounts and all of that, but in, in our businesses, we may not w- want to put a discount on something that, you know, whether it's a service that we offer 'cause it takes up our time, or maybe j- we just don't wanna discount whatever it is that we're offering.

I love doing stuff like that too.

So in terms of your email workflow, how do you make sure that you're still the orchestrator, but it's still doing the heavy lifting for you?

Yeah, you're really right to distinguish it as like, this is the part that I'm very involved in as the human thinker behind my business and the person that connects with other people in my business, right? The key thing, and I will do a little demo and stuff, but the key thing I want to talk about before that is the training of your AI tool of choice, right? And it may not even be necessarily one tool.

It could just be having documents that you've created that you can then upload to various tools, but the training of it.

is the key thing.

And there are levels to this training.

So I think most people who are using AI, or maybe I'm generalizing here, I don't know, but I think most people you need to probably do a little bit of training, how you sound or your brand, your offers and stuff.

And actually very naturally that will happen the more you talk with AI.

Okay, let's transition a you will want to talk about basically how to get an email out fast and efficiently, but still authentically,

Yes.

And Destiny shared before how we take these transcripts and we get stuff out of them.

Like when you have...

You can have our Fathom note taker can be connected to Claude, can be connected to whatever.

You can get it to work just from the chat.

It's amazing.

I wanna zoom out a bit, and there's so many cool use cases, but for me, what's such a game changer, as someone who, like Monica said right at the start, like some of us are less...

That's gonna be the end.

So-

I love that, Liz.

Thank you for sharing that.And Destiny shared before how we take these transcripts and we get stuff out of them.

Like when you have...

You can have our Fathom note-taker, can be connected to Claude, can be connected to whatever.

You can get it to work just from the chat.

It's amazing.

That's gonna be the end.