What is Opt Out October, and how does it connect with the mission of this place called EFF, the Electronic Frontier Foundation?

Yes.

So EFF is an organization, if you've never heard of it, they have been dedicated basically since the beginning of the internet to making sure that your data stays yours.

They have led quite a number of court cases over the last couple of decades against just about every major tech company that currently exists.

They are some of the reasons that so many apps that you have encourage you to opt in to features instead of having them just be on by default, as it's become the legal requirement in some states.

There's a lot to go into that.

And really, over the last year in particular, there have been a number of things like AI tools that have bypassed that kind of original internet agreement where you opt into a thing and then you get to enjoy the benefits of that thing.

So, Russell, can you give me an example of this in action to help us understand what it is and what it's doing?