Yeah

...

I think the, there is an emotional element of entrepreneurship 'cause you're living in the ambiguity.

And when we hire people on the team and, you know, we now have 150 people at the company, our headquarters is Midtown Manhattan, our factory's in Allentown, we have about 100 people on staff there.

It's a lot of bodies.

Some people don't like dealing with ambiguity, so when things change, like company doubles in size, yeah, that's a great headline.

Operationalizing growth is a whole nother consideration.

I bet.

How does that also set you up to kind of just have more control over the production?

Yeah.

So w- we're a mission-driven business.

All of our recipes include fresh human-grade ingredients.

We're made in the USA.

We're a direct-to-consumer brand, SpotandTango.com, and as you alluded to, Unkibble is our core food offering, our core food product.

We also sell treats and supplements and a novel dental care product launching here in a few months.

Maybe you can, um, tell us, walk me through when you started getting some of these inquiries and then how has this become or how is this acting as an opportunity or a moment f- to educate your customer? Like, you're sort of a happy medium between a kibble, but, you know, also fresh ingredients, so hence the Unkibble name.