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Rush Simonson

Rush Simonson

Chairman & CEO of Juvent (Regenerative Technologies Corporation), maker of the Juvent Micro-Impact Platform; former Medtronic spinal implant distributor.

Sep 16, 2026

1:35
And what am I doing wrong by using a vibration plate?
1:39
Great question.
1:40
Essentially, in medicine, as you know, it's all about the dose.
1:47
And so you can easily get too much of anything.
1:52
And it actually has a negative effect, right? So you can actually end up with a deleterious effect and, you know, excess inflammation.
2:01
You could end up with all kinds of problems.
2:03
So if you read most of the literature, occupational literature, vibration is something you want to avoid.
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4:31
And that's
0:57
Do you mind just kind of sharing a little bit about your background? Sure.
1:05
I was with Medtronic as a distributor and representative for them for about 18 years.
1:12
So I was involved primarily in the spinal implant division and we also did neurosurgical as well.
1:19
So I was in and consulted in over a thousand surgeries and cadaver classes.
1:24
I taught many surgeons how to use spinal implants and all different types of conditions and all over the country.
1:33
So I was very much involved in the everyday operating room procedures and seeing and studying patients' history and really just trying to get deep into why patients were suffering all the challenges they were suffering in spine.
1:47
Because spine is one, when you suffer from spine pain, it's a unique type of pain.

10 MINS LATER

12:02
So it seems like it's just whole, you know, systemically rather than just
5:22
Would you agree?
5:23
Yeah.
5:24
Oh yeah.
5:24
No, it's definitely not.
5:26
And, you know, it's kinda like I look at it like smoking.
5:28
Smoking was viewed, even prescribed by some doctors years ago for stress, but now we know, um, you know, many years later that there's all kinds of negative consequences from smoking.
5:38
So I think we're gonna see a similar type of, uh, development with high-powered whole body vibration, because really the body is not designed to have high frequency, high power.
9:45
What else, um, maybe you guys have some published research on, or even just anecdotally, are you seeing, um, improve physiologically in people that are regularly engaging?

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