So How'd you get into it, Ruby? So what was your, because not all of us are Nepo children who grow up in pet shops and spend their whole lives in the industry.

Yeah, no.

And sometimes I wish, I wish I was.

So I did not grow up with a dog at all, which comes to a surprise to a lot of people.

I was in the legal field for about 14 years before I jumped corporate ship.

And I was based in Washington, D.C., doing white collar crime and international trade law and then managing a small law firm right before my now husband's family dog had gotten cancer for the second time.

And the first time he had gotten cancer was testicular cancer.

know you've struggled with the idea of making your own dog food for a long while, but how did you come up with it? And what's your sort of ethos behind it?

So tell us about what else is new on the horizon.

Yes.

So we are just weeks away from officially launching our real dog food.

Also has been quite the journey.

I gave myself a three-month runway to figure out whether or not I could put it together.

But you guys know we've been doing single-ingredient treats and chews.

We have our meatballs and our food toppers.

I have.

Where do you find that people are really having the hardest time?

Yeah, I mean, I think almost every dog owner wants to do better, right? They have those intentions.

And it's not that they don't care to make a change, it's that it's just really overwhelming, right? When it comes to the case of your client just getting stuck on certain ingredients.

And then they kind of get caught between like kibble marketing and raw feeding groups, advice from their veterinarian who may or may not be very well versed in fresh food.

social media influencers, like there's a lot of conflicting opinions.

And so nobody wants to do it wrong, right? And I think that's why so often people are like, you know what, this is what my vet told me to do.

This is what I'm going to do it.

What are you building to make this easier? Oh,