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Roy Littlefield IV

Roy Littlefield IV

Vice President of Government Affairs at the Tire Industry Association, leading state and federal legislative advocacy for tire dealers.

Oct 1, 2026

3:14
Can you talk about those carve-outs that Tia was able
3:18
to achieve? Absolutely, Mike.
3:20
And first of all, thank you so much for having me back on the program.
3:24
It's great to be here again and great to speak with you on this topic.
3:28
We had a lot of concerns with this regulation, and we continue to have significant concerns, but the updated proposal did include some several meaningful improvements that address a lot of the concerns raised by TIA.
3:42
And we appreciate the Commission's effort to provide more time for implementation, broaden the recognition of specialty tire categories, and clarify the scope of the program.
3:55
But there were also many several wins that we were able to secure for California tire dealers.
5:55
You know, are there any other aspects of the mandate that continue to concern Tia?

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